Fashion Merchandising Degree Program
Your Fashion Merchandising training includes the following courses:
- Introduction to Business
- Marketing Communication
- Merchandising Principles and Practices
- Visual Merchandising
- Retail Management
- Principles of Accounting
- Electronic Marketing
- Principles of Finance
- Business Law
- Pricing Strategies
- Merchandise Planning and Inventory Control
- Buying
- Salesmanship
- Fashion Marketing and Consumer Behavior
- International Business
- Business Professionalism
- Project Management in Merchandising
- Global Sourcing and Product Development
- Entrepreneurship
- Introduction to Fashion
- Fashion Sketching I
- Evolution of Fashion
- Textiles for Fashion
- Computer Graphics for Fashion Design
- Trend Forecasting
- Fashion Product Development
- Fashion Media
- Fashion Publicity and Promotion
- Fashion Merchandising Internship or Fashion Merchandising Capstone
- Senior Fashion Merchandising Portfolio
* Fashion Merchandising curriculum subject to change.
What You Can Learn in the Fashion Merchandising Degree Program
Successful graduates of the Bachelor of Arts degree in Fashion Merchandising will have had the opportunity to:
- Execute basic drawing fundamentals and explain how fashion flats are used by designers, manufacturers, retailers and merchandisers;
- Differentiate among the historical eras of fashion as a basis for understanding contemporary design and merchandising and the factors that influence them;
- Demonstrate knowledge of properties, use, and care of textiles;
- Design, conduct, and analyze market research;
- Employ merchandising principles to the planning, procurement, and selling of fashion goods;
- Evaluate and select appropriate vendors to source and produce products;
- Examine principles involved in the planning, pricing, promotion, and distribution of products and services within the fashion industry;
- Integrate basic computer graphic skills into the completion of visual boards for presentation;
- Create visual merchandise displays, demonstrating knowledge of the effects of color and lighting on consumer behavior;
- Plan and control inventories, assess store designs and locations, and exercise basic principles of finance and accounting;
- Explain consumer attitudes, beliefs, and buying habits, and how they contribute to the formation of marketing decisions;
- Design editorial, promotional, and marketing material used in the fashion industry; and
- Recommend store layout and merchandise presentation as a function of buying.
Career Opportunities for Those with a Bachelor's Degree in Fashion Merchandising
Earn your Fashion Merchandising Degree to prepare yourself for employment opportunities that may include:
- Visual Merchandiser
- Assistant Fashion Buyer
- Merchandiser
- Fashion Merchandiser
- Account Manager
- Assistant Retail Sales Manager
- Associate Merchandise Planner
Additional training and/or education may be required for certain positions.