Bachelor of Arts Fashion Merchandising Degree

The Bachelor of Arts degree program in Fashion Merchandising at the Academy helps to prepare students for exciting career opportunities and is designed to provide the skills needed to be successful in merchandising, buying, sales, management, negotiation, customer relations and creative technologies.

If you are ready to take the first step to a rewarding career full of challenges and opportunities, pursue your Fashion Merchandising Degree here. In addition to comprehensive coursework and professional instruction, students will have the opportunity to participate in a real world internship to help prepare them for the competitive fashion world.

Your Fashion Merchandising training includes the following courses:

Principles of Accounting
Introduction to Business
Business Law
International Business
Principles of Finance
Fashion Sketching I
Fundamentals of Design
Introduction to Fashion
Evolution of Fashion
Computer Applications for Fashion
Fashion Media
Fashion Publicity and Promotion
Global Sourcing and Product Development
Marketing Communication
Electronic Marketing
Salesmanship
Fashion Product Development
Merchandising Principles and Practices
Visual Merchandising
Retail Advertising and Sales Promotion
Merchandising Math and Pricing Policies
Buying
Merchandising Planning and Inventory Control
Trend Forecasting
Project Management in Merchandising
Retail Management
Textiles for Fashion
Entrepreneurship
Merchandising Internship

* Curriculum subject to change.

What You Can Learn in the Fashion Merchandising Degree Program

Successful graduates of the Bachelor of Arts degree in Fashion Merchandising will have had the opportunity to:

Analyze business transactions using general journals and ledgers.
Examine garment detail and construction.
Study intercultural relations and communication standards; international financial and trade frameworks; political and economic constraints; legal contracts and regulatory requirements; and international business and marketing plans.
Learn the importance of the fashion cycle and calendar, design elements and principles applied to developing design concepts.
Explore the evolution of fashion through the ages, as well as various career opportunities available.
Scan and develop technical flats in Illustrator and render flats and croquis using Photoshop.
Learn to research, write and edit a variety of fashion articles, press releases, advertisements, biographies and business documents.
Study principles and techniques used to create press kits, promote fashion events, coordinate photo shoots, develop celebrity images, and guide consumer preferences and behavior.
Learn the objectives in selling from the perspective of the consumer, business and society.
Examine store organization, inventory control, financial considerations, operational management and customer services.
Work in groups to create business plans and cost analyses for a variety of merchandising ventures.
Design sales strategies based on forecasted trends and market research data.