Bachelor of Fine Arts degree in Fashion Design and Marketing

The Bachelor of Fine Arts degree program in Fashion Design and Marketing helps prepare students for professional opportunities in the fashion industry by challenging them to develop a sense of uniqueness and creative individual thinking based on reasoning. Students are encouraged to realize their potential with inspiration provided by visiting designers, retailers and artisans with local and/or international reputations who conduct special lectures and workshops.

The curriculum is designed to provide students with the expertise to design and communicate their ideas, combining theoretical elements of design with creative and practical approaches to problem-solving related to the functional quality of marketable products.

Your Fashion Design and Marketing training includes the following courses:

Fashion Sketching I
Fashion Sketching II
Clothing Construction I
Clothing Construction II
Couture Techniques
Draping I
Draping II
Draping III
Draping IV (
Evolution of Fashion
Fashion Design Applications I
Fashion Design Applications II
Stylizing Fashion
Introduction to Fashion Journalism
Costume Design
Specialty Design Exploration
Trend Forecasting
Event Planning and Trade Show Management
Production Techniques I
Production Techniques II
Apparel Evaluation and Production
Creative Fashion Marketing
Entrepreneurship
Internship for Fashion Design
Internship Project for Fashion Design
Pattern Drafting I
Pattern Drafting II
Pattern Drafting III
Pattern Techniques
Gerber Pattern Drafting System I
Gerber Pattern Drafting System II
Graduate Portfolio Presentation
Textiles for Fashion
Textile Design

* Curriculum subject to change.

What You Can Learn in the Fashion Design and Marketing Degree Program

Successful graduates of the Bachelor of Fine Arts degree in Fashion Design and Marketing will have had the opportunity to:

Draw the fashion figure in proper proportion and to practice accurate and effective garment design detail.
Execute basic drawing fundamentals, study various media, and attempt to create an individual style of sketching.
Use various media and techniques to render fabric textures and prints and to sketch garments as they would drape on the human form.
Understand the principles of clothing construction and basic construction terminology.
Practice professional construction skills, perform detail and finishing techniques by hand and machine sewing, and research and demonstrate construction knowledge and ability.
Apply the fundamentals of draping techniques to various styles and practice skills in complex draping projects.
Draft and complete patterns and garments for various categories of clothing including sportswear, swimwear, eveningwear, children's and menswear.
Explore the evolution of fashion through the ages and set goals for their futures in the fashion industry.
Solve specific problems oriented to a work situation and develop collections of wearable clothing.
Develop work sketches and flats used for specification charts called spec sheets.
Understand the basics of visual display and the importance of coordinating fashion for promotion.
Structure and write an article for a fashion journal.
Design costumes for a variety of historical plays and production styles.
Explore the various specialty markets such as men's, women's plus size and children's wear.
Analyze fashion trends and apply them to forecasting and planning by exploring trends in lifestyles, business and fashion.
Understand the promotion of fashion events such as fashion shows, trunk shows and trade shows.
Design and develop a fashion product through research, engineer production of garments, establish a consumer product relationship, relate the product to workroom procedures, and develop presentation boards for the product.
Set and meet production/merchandise deadlines.
Understand the principles of promotion and how it contributes to the marketing process.
Understand the essentials of small business start-up and management.
Understand basic drafting techniques with an emphasis on precision pattern making and the development of basic block patterns.
Research the technical properties of a number of textiles to determine their suitability for clothing.
Construct a complete pattern for a basic coat, jacket and pants.
Experiment with more demanding silhouettes in order to engineer their creations through flat pattern method of design.
Transform knowledge of flat pattern design methods into computer aided design (CAD) techniques.
Design final signature collections using appropriate sketching techniques. Final graduate portfolios will be presented for review.
Understand the design of printed textile designs as well as patterns for knits, wovens and other textile fabrications.