Bachelor of Fine Arts Degree in Advertising and Design

The Advertising and Design degree program at the International Academy of Design & Technology – Tampa is designed to prepare students for careers in the Advertising and Design field. Through comprehensive coursework and instruction by industry professionals, students can learn the skills necessary to succeed in various areas of advertising and design.

The Advertising and Design degree program provides an education for creative people focusing on the use of electronic technology while incorporating the theories of advertising, design, business and media. This combination of convention and electronic techniques, plus a foundation of general education coursework, offers students a balanced and well-rounded knowledge base essential to successfully perform and communicate in this industry.

Students are given the opportunity to learn more about audio and video for advertising, storyboarding, digital imaging and consumer behavior. A professional internship offers real-world training to help students prepare for a rewarding career with a degree in Advertising and Design.

Your Advertising and Design training includes the following courses:

Introduction to Business
Design Fundamentals
Advertising Concepts
Advertising Methods I
Advertising Writing I
Storyboarding for Advertising
Advertising Research and Strategy I
Advertising Methods II
Advertising Project
Identity Development
Advertising Writing II
Creative Thinking
Audio and Video for Advertising
Advertising Research and Strategy II
Advertising Methods III
Senior Advertising Project
Advertising Methods IV
Portfolio for Advertising
Photography
Page Layout
Digital Illustration
Digital Imaging
Pre Press Production
Communication Law and Ethics
Web Design
Environmental Graphics
Consumer Behavior
Public Relations

* Curriculum subject to change.

What You Can Learn in the Advertising and Design Degree Program

Successful graduates of the Bachelor of Fine Arts degree program in Advertising and Design will have had the opportunity to:

Learn the many types of communications, including print and broadcast ads, direct mail and catalogs produced by advertising agencies, public relations firm and marketing organizations.
Explore a range of media available for direct response marketing.
Write for advertising and design projects.
Develop storyboards for advertising.
Incorporate the Internet into a comprehensive advertising campaign.
Experiment with capturing, converting and editing audio and video for use in advertising.
Organize, manage and perform all functions of an advertising agency with real clients.
Understand the steps necessary to analyze profitable advertising.
Learn the fundamentals of page layout using a mainstream program to produce flyers, brochures, newsletters, letterhead and editorial design.
Copyright laws, contracts, distribution agreements, music licensing and other business-related topics.
Plan, implement and execute various types of environmental graphics to accommodate public spaces, directional markers and specialty spaces.
Examine consumer motives, attitudes and decision processes as they related to purchase decisions.