Advertising Design Degree Program
Your Advertising Design training includes the following courses:
- Advertising Concepts
- Elements of Visual Advertising
- Principles of Marketing
- Copywriting
- Photography for Advertising
- Consumer Behavior
- Audio / Video for Advertising
- Direct Marketing
- Public Relations
- Art Direction Project
- Special Topics in Advertising Design
- Senior Advertising Design Project
- Campaign Advertising
- e-Commerce
- Media Planning
- Advertising Design Internship or Advertising Design Capstone
- Senior Advertising Design Portfolio
- Marketing Business
- Introduction to Business
- Project Management
- Design Fundamentals
- Introduction to Drawing
- Digital Illustration
- Typography
- Digital Imaging
- Storyboarding
- Creativity in Design
- Graphic Design I
- Digital Layout
- Branding and Corporate Identity
* Advertising Design
curriculum subject to change.
What You Can Learn in the Advertising Design Degree Program
Successful graduates of the Bachelor of Fine Arts degree program in Advertising Design will have had the opportunity to:
- Produce professional-quality advertising content, inclusive of artwork, copy, concept, market analysis, media determination, budget, resource allocation and valid measurement of results;
- Direct and analyze the collection and analysis of market data and information, including statistical inference, consumer behavior, demographics, product or service brand loyalty and market identities;
- Produce effective advertising and marketing campaigns based upon historical results, marketing data, research and analyses, media trends, production capabilities while developing client relations and collaborative creative environments;
- Create and function within a cohesive creative production group and assess the quality of graphic, photographic, typographic and other work product; and
- Professionally represent corporations, individuals and product in the creative process.
Career Opportunities for Students who Earn a Degree in Advertising Design
Obtaining a Bachelor of Fine Arts degree in Advertising Design can prepare you for employment as:
- Copywriter;
- Junior Art Director;
- Advertising Designer;
- Photography Coordinator;
- Production Coordinator;
- Marketing Coordinator;
- Advertising/Media Buyer;
- Marketing Content Coordinator;
- Public Relations Coordinator;
- Corporate Communications Coordinator;
- Junior Publicist; and
- Junior/Assistant Creative Director.
Additional training and/or education may be required for certain positions.